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From the manufacturer
About Us
A BEAUTIFUL ITALIAN STORY
Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for four generations. Proraso grows by Italy’s, and the world’s, side.
AN IDEAS LAB
It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
Language : English
Product Dimensions : 8.75 x 7 x 2.5 inches; 8.82 Ounces
Item model number : 124552
Manufacturer : Proraso
ASIN : B09BVQWRB9
Country of Origin : Italy
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