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From the manufacturer
The Proraso Brand Story
Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
Proraso Shaving Cream, Moisturizing and Nourishing
Proraso Shaving Cream, Moisturizing and Nourishing formula, is enriched with Sandalwood Oil and Shea Butter to soften even the thickest and toughest beards. The blade glides easily and the beard, softened by the synergic action of the Pre-shaving Emollient Cream and Emollient Soap, is easier to shave. The traditional vegetable stearin-based formula is enriched with nourishing botanical extracts and natural oils to protect the skin before, during and after shaving, and helps the blade glide smoothly, reducing razor burn.
Proraso Shaving Cream in a Tube is still made today in accordance with a rigorous “hot soap”-making process, during which it’s left to mature for 3 days, resulting in an ultra-rich soap that, especially with the aid of a brush, produces an incomparably thick, creamy, soft lather.
Barber’s choice since 1948 No parabens, no silicones No mineral oil, no SLS No artificial colors No ingredients of animal origin Over 95% natural Made in Italy
For the ultimate shave experience, see the 10 Tips for the Perfect Shave below
Short on time? With a brush: Apply your favorite Proraso Pre-Shave Cream to your damp face (for optimal results). Run your shaving brush under hot running water for about 30 seconds, if you don’t have time to soak it. (The brush will absorb a good amount of water – just not as much as if soaked.) Squeeze about 2cm of theShaving Cream onto your brush. Dampen face with warm water, and work the brush into your scruff/stubble. You should be able to achieve a decent lather in fewer than 90 seconds. This method also works well if you’re shaving in the shower. Shave and rinse, following with your favorite Proraso After Shave Balm or Lotion.
Using your hands: After applying your favorite Proraso Pre-Shave cream (for optimal results), squeeze about 2cm of the Shaving Cream into the palm of your hand, then add a small amount of water (less than a tsp). Work cream and water together until suds begin to form. Apply mixture into your scruff/stubble using your fingers, massaging in circular movements until a lather forms. If necessary, add a little more water to the face as you continue working the lather. Once a lather has formed, shave and rinse thoroughly, following with your favorite Proraso After Shave Balm or Lotion.
10 Tips for the Perfect Shave
Morning is the best time to shave
Your skin is at its softest and most relaxed just after you wake up, so the razor glides easier.
Always use a Proraso Pre-Shave Cream
It softens and straightens the hairs, making it easier to apply the shaving cream to your beard and pre-conditions the skin.
Wrap your face in a warm, wet towel
Just like traditional barbers do. Otherwise, shave after your morning shower when the skin is soft and hydrated from the warm water.
The best lather comes from a brush and shaving cream or soap
Applying shaving cream or soap with a brush increases the volume of your beard hair and allows for a closer shave. To build up a rich lather, wet your shaving brush and apply the cream in fast, repeated circular motions to coat the brush bristles well.
While shaving, use a delicate, but firm stroke
Don’t put too much pressure on the razor and follow the lines of your face, always keeping the skin pulled tight.
Keep your razor clean
Rinse the blade with hot water at least once every two swipes of the razor. Residue from past shaves can reduce the blades’ effectiveness and increase the risk of damaging your skin. Also, remember to change your razor often.
For the perfect shave, one pass just doesn’t cut it
Lather your face a second time and repeat the shave.
Don’t neglect your post-shave routine
Rinse your face well and repeatedly to remove any residue.
Always use Proraso After Shave Balm or Lotion
Even if you’ve shaved to perfection, your skin may still feel stressed and will need to be disinfected, restored and softened.
Take care of your skin
Especially if you don’t shave every day, or have problems with ingrown hair, apply a face cream daily.
Have a question?
Which Proraso formula is best for me? What’s the trick to making the best lather? Post your question in the Customer Questions section below and one of our pros will answer!
Is Discontinued By Manufacturer : No
Language : English
Product Dimensions : 9 x 8.5 x 3 inches; 2.5 Pounds
Item model number : 400368
Manufacturer : Proraso
ASIN : B01LYBX2IG
Country of Origin : Italy
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